Wednesday, January 23, 2013
Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium, GroupM's Gotlieb
LAS VEGAS -- Although Internet-connect home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV Another emerging medium for advertisers will the ultra high-definition TV's unveiled by set makers at the big trade show.
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