The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymorphic Ads" at Cannes, and Chrysler is already trying out the solution. The ads are "designed to simplify multiscreen advertising," according to Jenn Creegan Microsoft Advertising's General Manager of Display Advertising Experiences.
Saturday, July 7, 2012
Microsoft launches ?Polymorphic Ads? to reach multiple screens
The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymorphic Ads" at Cannes, and Chrysler is already trying out the solution. The ads are "designed to simplify multiscreen advertising," according to Jenn Creegan Microsoft Advertising's General Manager of Display Advertising Experiences.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment