Tuesday, November 13, 2012
Nov. 8: Ford settles on the name ?Edsel? for its new models in 1958
The story of how a Ford executive asked poet Marianne Moore to suggest names for a new model and ended up with a list that included "Utopian Turtletop" has been well-worn. What's less well known is the struggle that pushed Ford to seek far-out names in the first place. An ad agency hired by Ford [...]
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