Sunday, November 11, 2012
Big Brand Marketers Embracing Programmatic Buying, Forrester's O'Connell
Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV. In the segment, she also talks about the emergence of programmatic buying as a cross-platform strategy. Andy Plesser
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