A digital ad targeting firm called Turn used Sunday night's season five finale of 60's-themed Mad Men to tout its cutting-edge technology.
Or maybe that should be "shooting edge"? The ad, from San Francisco agency gyro, takes place in the same era as the show. The plot features a Jacqueline Kennedy-esque woman who walks in on what appears to be her husband having a tryst with a blonde in his office. The woman pulls a gun out of her purse and fires. As the camera follows the bullet's path in slow motion, a narrator intones, "In 10 milliseconds, Turn delivers your ad to all the right online audiences with deadly accuracy. Never second-guess a decision ? at least not a business one."… Continue reading...
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