Speaking of announcements to come out of YouTube?s Brandcast event, the internet?s largest video sharing site made public it landed a major sponsor for one of its latest Original Channel Initiatives. YouTube?s Vice President of Sales and Marketing, Lucas Watson and Google?s Vice President of US Sales and Service, Jim Lecinski took the stage in front of house full of advertisers and brand representatives at the Beacon Theater in New York City to do two things. One, the execs thanked American Express for its headline support of the live streaming, online concert series Unstaged. The YouTube, Vevo and Amex collaboration pairs world famous artists with award-winning directors (like Coldplay and Terry Gilliam or Jack White and Gary Oldman), who collaborate on a one-night only concert event that?s not only watchable by those in attendance, but the masses online. The masses online like to watch the concert events (and their associated videos), too. Unstaged has racked up more than 70 million views since its launch
Saturday, May 5, 2012
YouTube?s Star-Studded Female Channel Gets Support from Amex, Unilever
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