Digital Hollywood, the bi-annual event that covers the intersection of technology and entertainment, kicked off last week with a day full of panels, workshops and special events, including the co-located Variety Entertainment and Technology Summit. I was lucky enough to catch several sessions, including Lost co-Creator and Executive Producer Damon Lindelof?s keynote. Whether it?s working on projects that spawn multi-platform content or tweeting his way through the universe, Lindelof is one of the most technologically savvy writers working in Hollywood. During the session, he shared his thoughts about working on Ridley Scott?s upcoming film Prometheus (he?s a co-writer of the screenplay, which ?officially? may or may not be an Aliens prequel), his fascination with Twitter, and the future of entertainment. On Prometheus' Digital Shorts Currently, there are two Prometheus-related videos that have gone viral: Peter Wayland?s 2023 TED Talk and Introducing the David 8: The Next Generation. Often, when studios create digital properties to support their films, it?s simply a marketing exercise, executed without input from the creative team behind the film with the singular goal of generating buzz to draw the masses to the theater on opening weekend. While I?m sure Twentieth Century Fox would like to sell as many tickets as possible to Prometheus, the videos were not just a marketing stunt divorced from the film ? Lindelof, Scott and executive producer Michael Ellenberg were actively involved in the generation of the vids. Lindelof explained that as part of the conversation about whether Prometheus was (or was not) a prequel to Alien, they decided to create some visual pieces that actually used the stars of the movie. The thought was that the audience would be much more interested in what they showed them than in anything they might say about it being a prequel. He then talked a bit more about the challenges of creating this kind of ancillary content. He said that it has to be cool enough to justify it's own existence, but innocuous enough that if it doesn't appear in the movie, it's not a big deal and audiences are not disappointed. He likened it to knowing the set list ahead of time when going to a concert. It doesn't ruin the concert if you don?t know the list, but if you do, it deepens the experience for you and gives you some extra street cred amongst die-hard fans of the band
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