The election season is here, and TV news channels are feeling the heat leverage social media to gain an edge in coverage and help drive ratings. This past month, the Fox News Channel (FNC) saw a tremendous increase in linear ratings. The highlight of this increase was led by "America Live with Megyn Kelly." The show's ratings jumped up "30% during the 1pm hour and up 35% during the 2pm hour" for the 25-54 demographic...
Monday, May 14, 2012
Fox News? Jay Wallace on how ?America Live with Megyn Kelly? is leveraging social media
The election season is here, and TV news channels are feeling the heat leverage social media to gain an edge in coverage and help drive ratings. This past month, the Fox News Channel (FNC) saw a tremendous increase in linear ratings. The highlight of this increase was led by "America Live with Megyn Kelly." The show's ratings jumped up "30% during the 1pm hour and up 35% during the 2pm hour" for the 25-54 demographic...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment