Tuesday, November 27, 2012

What the Viggle-GetGlue acquisition means for the battle over the second screen

Another Monday and another big acquisition announcement in the social TV world. As we reported earlier today, Viggle scooped up GetGlue, combining to form a second screen powerhouse in an increasingly competitive space. GetGlue has the bigger audience, but Viggle has the deeper pockets, a publicly-traded company (VGGL) founded by former American Idol exec Robert Sillerman that acquired Loyalize and quickly ramped up an aggressive team.

continued…

New Career Opportunities Daily: The best jobs in media.


executive mba in isb

No comments:

Post a Comment