Today Alloy Digital announced it has acquired entertainment news provider Clevver Media, the fourth acquisition in the past year. The Clevver acquisition follows Alloy's acquisition of B5 Media, Generate, and Smosh. With the move, Alloy Digital?s owned and operated channels ascend to No. 1 in total YouTube subscribers?with over 8 million?making them among YouTube?s largest content providers. Clevver Media?s seven entertainment and celebrity focused YouTube channels include ClevverTV, ClevverMovies,ClevverMusic, ClevverGames, ClevverNews, ClevverStyle and the Spanish language ClevverTeve. "Through an aggressive acquisition strategy and organic growth, we continue to strengthen our connection with the 12-34 demographic with quality programming tailored to their pop culture cravings and distributed via their preferred media platforms," said Alloy Digital?s CEO Matt Diamond. In just a few years, our properties are delivering massive audiences equal to or greater than broadcast and cable networks, while also fulfilling the expectations of our partners and advertisers with measurable media value and innovative branding opportunities."
Friday, June 22, 2012
Clevver Move for Alloy Digital
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