When Viacom Media Networks asked people about "social TV" in a new study, the most common responses involved the words "interactive," "friends" and "Facebook "or "Twitter." It was part of a research project to understand social TV through the eyes of the viewer. "One of the main goals of this research was to understand how to inspire social TV activity among our audiences," said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down...
Monday, May 21, 2012
Study examines how viewers engage with social TV
When Viacom Media Networks asked people about "social TV" in a new study, the most common responses involved the words "interactive," "friends" and "Facebook "or "Twitter." It was part of a research project to understand social TV through the eyes of the viewer. "One of the main goals of this research was to understand how to inspire social TV activity among our audiences," said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down...
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